Thursday, December 22, 2011

Royal Purple Available in Convenient 5-Quart Bottle

Royal Purple has announced the addition of the new motor oil 5-quart bottle in convenient and updated packaging. A variety of consumers from Do-It-Yourself garage gurus to mechanics and shop owners will find the new 5-quart bottles more economical, environmentally friendly, and easier to store with better pour and use capabilities.

According to Royal Purple’s National Accounts Manager Jared Martin, “Multi-quart packaging is becoming an industry trend, occupying an average of 40%, and growing, on major retailer plan-o-grams.”

Consumers will note that in addition to maintaining the exclusive Royal Purple trademarked purple bottle and yellow cap, the new bottle also features an embossed logo that serves as an anti-counterfeiting measure. “The embossed logo required the creation of a special mold and would be very difficult to replicate,” said Royal Purple packager Oscar Botello.

“There have not been any incidents to date, but we know our rapid growth and expansion into additional international markets makes RP (Royal Purple) more tempting to counterfeiters. We also thought it was important to upgrade the look of the bottle to convey the quality of the product it contains,” said Mark McFann, Vice President of Marketing and Sales. “We’re simply trying to be proactive,” he added.

Royal Purple will be available in the 5-quart bottle in the following viscosities: 0W-20, 5W-20, 5W-30 and 10W-30. Look for the new bottles on national retailer shelves and online via e-retailers in early October. The 5-quart bottles are slated to replace the one-gallon bottles in Royal Purple’s SAE gasoline engine oil lineup.

Royal Purple 5-Quart Bottle and Case Part Numbers

SAE 0W-20 GF5/SN Motor Oil 5-Qt. Bottle
SAE 5W-20 SN Motor Oil 5-Qt. Bottle
SAE 5W-30 SN Motor Oil 5-Qt. Bottle
SAE 10W-30 SN Motor Oil 5-Qt. Bottle

SAE 0W-20 GF5/SN Motor Oil 4/5-Qt. Case
SAE 5W-20 SN Motor Oil 4/5-Qt. Case
SAE 5W-30 SN Motor Oil 4/5-Qt. Case
SAE 10W-30 SN Motor Oil 4/5-Qt. Case

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