Monday, February 20, 2012


Royal Purple, a manufacturer of high-performance synthetic lubricants, today announced that it appointed TribeAgency to reformulate its social media design and expand fan engagement across its brand pages.

TribeAgency will work with Royal Purple’s in-house graphic design team to create a new, more corporate design that further engages both automotive enthusiasts and general consumers on Royal Purple’s Facebook page. The social media firm will also work on live-linking to various points on Royal Purple’s newly re-designed website, as well as creating a series of simple-to-use tabs that allow fans explore company history, read about the products Royal Purple manufactures, find Royal Purple swag and watch Royal Purple videos.

TribeAgency will also create and help Royal Purple host online sweepstakes, giveaways and contests such as “Fan of the Week” and “Royal Purple Driving Experience”, in addition to updating fans on new product introductions.

“Tribe has creative objectives and goals that offer a more interactive approach to our social media strategy,” said Marlena Solomon, Royal Purple’s Communications Specialist. “The adaptive nature of Facebook and other social mediums lends itself to versatile promotion and facilitates authentic communication with fans. We’ve always been aware of the influence our fans have online and are excited about broadening our existing presence to cater to them.”

“Our goal is to grow Royal Purple’s social media fan base in an open and organic manner, making Royal Purple the best positioned lubricant manufacturer in terms of fan engagement,” said TribeAgency’s Founder and CEO, Ernie Manasala. “We’ll manage all of Royal Purple’s social media platforms and are responsible for strategically collaborating with the company to determine its priorities and make its goals come to fruition. We’re excited to be a part of the team and look forward to a long and productive working relationship for years to come.”
Royal Purple, considered by many to manufacture the finest synthetic oil, develops products that significantly outperform competing synthetic and mineral based oils, using the highest level of lubrication technology. As a manufacturer of a variety of lubrication solutions for automotive, industrial, marine, motorcycle and racing applications, Royal Purple’s versatility is a testament to its approach of maximizing industrial and automotive performance.

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