Royal Purple®, a manufacturer of high-performance synthetic lubricants, today announced it will begin offering its popular five-quart bottles of fully synthetic SAE motor oil exclusively through O’Reilly Auto Parts stores.
O’Reilly Auto Parts will begin to transition from the one-gallon containers of Royal Purple it previously carried, to the new five-quart containers, immediately. By March, each of O’Reilly’s stores will stock 5W-20, 5W-30 and 10W-30 viscosities, with 0W-20 oil available as a special order from O’Reilly’s warehouse.
The five-quart bottles provide a cost, convenience and environmental benefit for consumers interested in changing their own oil. Modern cars and trucks require anywhere from 4 to 12 quarts of oil. Instead of purchasing and storing multiple single-quart containers, consumers can now leave their local O’Reilly store with the easy-to-carry packaging at a savings of about 4 percent per quart.
The new bottles will maintain Royal Purple’s signature purple bottle and yellow cap with embossed Royal Purple® logo. For those concerned with the environment, the larger packaging requires less of the easily recyclable High-Density Polyethylene (HDPE) plastic to manufacture than five of its single quart counterparts.
“We’ve seen a significant increase in demand from consumers for the five-quart packaging as vehicle specifications have changed over the years,” said National Retail Accounts Manager, Jared Martin. “O’Reilly was our first retailer to express interest in carrying the larger packaging, even before we decided to make it available. We think the financial, environmental and convenience factors of having a five-quart bottle are paramount to the consumer and we look forward to making the optional packaging available through other retailers in the coming months, after our year-long exclusivity agreement with O’Reilly concludes.”