Friday, April 8, 2011

Enthusiasts get the Royal Treatment at this Summer's Performance Auto Events

Have you ever wanted to race down a drag strip or test your driving skills on an autocross? Could you benefit from hands on experience and tips from performance auto professionals? High performance lubricant manufacturer Royal Purple known as “The Performance Oil That Outperforms,” will sponsor interactive experiences at two of the largest and most iconic performance car events this summer.

The Hot Rod Power Tour is known as the “Ultimate gearhead road trip”. Now in its 17th consecutive year, the tour will visit seven cities in seven days. Each year the tour takes a different route. For 2011, the event will begin in Cocoa Beach, FL on June 4 and travel through Valdosta, GA, Montgomery, AL, Nashville, TN, Indianapolis, IN and Muskegon, MI before reaching its final destination in Detroit, MI on June 10.

The Royal Purple High Performance Experience will take place throughout the tour with activities like drag racing in Valdosta and Montgomery, Autocross in Valdosta, and a Royal Purple oil change in Muskegon. “Long Haulers” who travel the entire Hot Rod Power Tour can find complete details at the Royal Purple tour booth.

The Car Craft Summer Nationals is one of America’s largest and most prestigious performance automotive events. This year Summer Nationals will roll into the Minnesota State Fairground in St. Paul, July 22-24.
A new and exciting feature of the event will be the Royal Purple Do-It-Yourself Garage. This new indoor area will host thousands of performance enthusiasts who will be able to attend seminars, get pro tips and tricks on performance upgrades, and build model cars for free.

Royal Purple products are designed to maximize performance in real world applications. The Royal Purple High Performance Experience and Royal Purple DIY Garage will introduce Royal Purple’s products and their benefits to the performance car owners and enthusiasts who will enjoy the Hot Rod Power Tour and Car Craft Summer Nationals.

“Royal Purple is pleased to continue our ongoing relationship with the Hot Rod Power Tour and Car Craft Summer Nationals as a primary sponsor,” said Randy Fisher, Royal Purple Director of Consumer Marketing. “Our sponsorship of the Royal Purple High Performance Experience and Royal Purple DIY Garage will offer event visitors high performance fun combined with a ‘Can’t miss’ Royal Purple presence,” he added.

Jerry Pitt, Publisher of Hot Rod Magazine said, “We are very happy that Royal Purple is back with us on the Hot Rod Power Tour for 2011, and even happier that they have committed to providing a lot of fun for all of our participants with the Royal Purple Performance Experience. Our enthusiasts like to do a lot more than just polish their cars and trucks. They like to drive them and push them to the limit. So it’s a great fit to bring the top synthetic lubricant product brand to the center spotlight as they take part in the Power Tour.”

Publisher of Car Craft Magazine Ed Zinke said, “The new Royal Purple Do-It-Yourself Garage at the Car Craft Summer Nationals is something we have wanted to establish for a long time. Our attendees come not only to enjoy the performance machines at the event, they want to pick up practical expert knowledge they can take home and find out about the latest performance innovations. We are very grateful to Royal Purple for allowing us to make the DIY Garage a reality.”

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